I presented the products I had created on a room set at my workplace to show my work.
Here my pillow, rug, blanket and changing mat can be seen.
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I created some initial sketches and collected some colour samples from my local paint shop to envision what colours I thought looked best together. I decided very early on that I wanted yellow and pink to be the main colours of the shop as they were the predominant colours I had used in my previous illustrations and they are inviting and reminiscent of sweet shops.
I constructed the shop front entirely from wood. The look of the shop was inspired by traditional shop fronts.
This is a T-shirt with one of my prints on it.
The other photo is of the Grow Up Great quilt which I am using for my product labels. The T-shirt (like my entire shop) is targeted at all genders and simultaneously none at all. Cactus Print, Sunflower Print, Submarine Print, Hot Air Balloon Print and Albee Print.
These are a series of prints that I have been working on between February-April 2018. I initially sketched out the designs and then went over them in pen. I then scanned the photo in to Adobe Illustrator and added colour and backgrounds. My inspiration for the prints came from reading children's books and looking for inspiration in baby shops as to what patterns were popular and what were not (this was also inspiration for patterns that I should not make!). I used the cactus, sunflower and avocado designs as prints for my products and the others for prints which are going to be sold in a postcard form in the Grow Up Great shop. I brought a moses basket and a stand from a charity shop. I dyed all of the fabric yellow and put messages about gender on it. I did this to accentuate that we place gender stereotypes on our children from the very beginning of their lives, such as when they are in a moses basket. 'Dream Big and Be You Proudly' is taken from my Grow Up Great manifesto. The quote 'To what extent to regulatory practices of gender and division constitute identity?' is from Judith Butler's 'Gender Trouble' I decided to include this as it has been the basis for my practice. For my week 5 exhibition I presented several pieces that I have been working on for my Degree Show. I initially planned to present the grows solely on the rail I had assembled but after some feedback from my peers I decided to present them more inventively on the washing line (after all I am a Visual Merchandiser when I am not at University- so it is important to me to emulate this within my work). At this point in the term I decided to present a taster of what the Grow Up Great shop will be like. I brought lots of different types of plain baby grows and have been dying them bright colours. I have designed the clothing range for my shop to be called 'All Colours For Everyone' which is the fifth point in the Grow Up Great Manifesto. In my group Crit in Week 5 of Spring Term I presented my baby clothing range 'All Colours for Everyone' it was suggested to me that I create a character to be part of my work to give my work more substance.
I came up with Albee the Avocado. I decided that they would be gender neutral (because Avocados do not have a gender!). I decided they would be an avocado to follow on with the theme from my happening where I encouraged people to make avocados with me. I have been updating my followers on Instagram about Albee and presenting them as my child. I held a happening on Monday 27th November at the University's Art Department. I invited people to have tea and a conversation with me whilst we made felt avocados. I did this because I wanted to see where the conversation would go and for people to experience time out amongst the chaos of the gallery around them. I found that most people did not want to actually talk and were quite content with simply sewing. I choose the avocados because they are simple to make and I had already sewn one onto the Grow Up Great Quilt so I wanted to continue with that theme.
I was inspired to do this upon reading about Rirkrit Tiravanija's 'Entitled' (Free), 1992 in which he made Pad Thai for people in the gallery space and they ate it in the gallery. He also provided them with the recipe. His piece is a form of interactive art in a more sociable way. It blurs the distance between the artist and the viewer. I did this to engage with my audience and experiment with what I could do with my movement. |
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April 2018
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